Weird Stats: What We Do Online

Freaky Facts About All of Us

Apparently, we have no attention span, we decide company’s credibility based purely on web design, and we are really not into Groupon or discount programs.
More than a quarter of us don’t interact on our social media at all… we just watch… we LOVE to watch videos… but only 2-minute ones because well, that short attention span thing
… and more than 75% of us are watching Facebook videos without any sound on.

  • The average online shopper’s attention span is 8 seconds. B2B Marketing Insider
  • 75% of users base your entire company’s credibility on your website’s design. Veopix Design
  • Only 23% of social media users are registered users for “daily deals” services like Groupon. WishPond
  • 34% of social media users do not ever post, some are silent observers (those who just watch and absorb). Veopix Design
  • Approximately 40% of American people only hear about tweets through traditional mass media. WishPond
  • Video drives a 157% increase in organic traffic from SERPs. WordStream
  • 2 minute videos long get the most engagement. WordStream
  • 85% of Facebook videos are watched without sound. WordStream

freak power

 

 

 

 

 

 

 

Article researched and copy written by Laughing Fox Designs, providing results driven website development and social media actions to start-ups, small businesses and mid-size companies.  ©2017 All Rights Reserved

Cold Calling Sales Marketing

Revealing Stats About Interruption Marketing

In researching the statistic for “cold calling” this author ran into two reoccurring themes.
1. Auto dialers, call centers, CRM (Customer Relationship Management) companies and companies selling “leads” in form of our names and phone numbers – promoting cold calling that ran very optimistic and encouraging articles about the abundance of sales a company can make by cold calling.
2. Email generating companies – that posted very pessimistic views on the effects of cold calling, favoring of course… emailing customers.
Sorting through the rubble, certain facts were ascertained to be truthful.


screaming at phoneWith technology always with us in the form of a cell phone in every pocket or on top of every desk, Cold Calling is referred to as: Interruption Marketing or Outbound Telemarketing.

We are exposed to hundreds of ads per day, now we have one that demands, on our “personal device” that we pay attention solely to it and set aside our thoughts, disengage with our family, clients, or activities to focus on it.

From Charlie Cook’s “Marketing for Success”:

“Cold calling has a bad reputation. Most people find cold calls intrusive and obnoxious.”

  • Only 1% of cold calls result in meetings or appointments. Sales for Life
  • 90% of B2B decision makers don’t respond to cold sales.
  • 85% of prospects and customers are dissatisfied with their on-the-phone experience. —Salesforce.
  • Only 28% of people being cold called engage in conversations.
  • Cold calling dialers spend approximately 15% of their time leaving voicemails. —Ringlead
  • On average, it takes 8 follow-up calls to reach a cold called prospect.
  • Only 33% of a rep’s time on a call is spent actively selling. — CSO Insights
  • Reps who use social selling vs. cold calling are 50% more likely to meet or exceed their quota. —InsideSales
  • 75% of B2B decision makers routinely use social media in decision-making processes.
  • 84% of B2B decision makers start individual buying decision based on referrals.
  • 82% of prospects can be reached via social media. —Sergey Gusarov

Simple Sale Tracking ran a 2-week study and produced the following results:

“28% – totaling 1,774 calls, resulted in 19 – yes, that’s NINETEEN appointments out of a total of 6,264 cold calls made!
The success rate of cold calls to appointments is 0.3% (based on the average closing rate of 20%, that would equate to just under 4 sales, from 6,264 cold calls)
Now that you have heard the horrific numbers experienced during the study, here is the conclusion drawn from it.

Experienced salespeople can expect to spend 7.5 hours of cold calling to get ONE qualified appointment.  That’s an appointment – NOT a sale!”

Leaving you with these stats to make your own decisions as to marketing venues decisions, I will include the following quote that reflects a colorful, personal opinion, from An Entrepreneurs Life:

 “Being Good at B2B Cold Calling Is Like Being a Functional Drunk”.

If you decide to explore the venue of cold calling, there are available resources to help you through the murky waters, such as Marketing for Success who encourages you to: 

  • Get a prospect’s attention, ask permission, find out what they want and then give them what they asked for.
  • State your name and ask the prospect if they have a moment
  • If they’re busy, schedule a time to call back. This way you’ve got their permission to have the next conversation.
  • Summarize what they’ve told you about their needs and wants.

For a higher success rate, DuctTape Marketing, while discouraging cold calling in its article: “The Abusive Math of Cold Calling”  says,

“ …it’s generally abusive to both parties. When that same call is made with a referral, the rate jumps up to 40% and even much higher when that referral comes from within the company.”

They also offer tactics:

A referral into a prospect can come from one of three places

  1. Current Customers
  2. Your Network
  3. or a Strategic Partner

And suggest:

  1. Once you have a prospect list, connect with them in social networks like LinkedIn, Facebook and Twitter. When you do this, not only will they tell you a lot about what’s important to them and what their challenges and opportunities are, they’ll probably show you who their peers, friends and network members are. They may identify for you the best way to get to referred into them.
  2. Do this with your existing customers as well because it will make it easier to identify the ones that are influencers, who participates at a high level in social media, and who might be great candidate to refer you to your hot prospect list.”

 

Article researched and copy written by Laughing Fox Designs, providing results driven website development and social media actions to start-ups, small businesses and mid-size companies.  ©2017 All Rights Reserved

Social Media Posting Clues for Business

 Using Social Media in Business

A poll conducted by Emarketer.com found that:

  • 73% of Business Owners say that finding time to write quality material for social media is one of their top challenges.

There is good news for them though as Brad Semp, social media professor at Kennesaw State University of Georgia says:

  • Only 10-20% of your social media content should be your own promotional material.
  • 90% of your social media should be other people’s content.

Brad goes on to point out that you need to remember that when considering hiring a company to post for you, even the best of companies will have a difficult time replicating your voice and will not have the ability to engage with your audience as you do, answering questions and responding to content appropriately.

A Few Tips for Posting Social Media

  • Be sure to use at least one of your own keywords in each post.
  • People search for terms by hashtags. Make it easy for your audience to find your material by using them, i.e.: #Jazz or #Waffles.
  • When mentioning other people in Social Media, use the @ before their name, i.e.: @BradSemp. This tags their Social Profiles and connects your audience to them as well. And good news! When people see you are crediting their work, they are much more likely to return the favor!

 

Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions.  ©2017 All Rights Reserved