Skip to content

Woodstock, Georgia

Call Us: 770-702-5799

Pivotal Performance Processes

Providing business owners with processes and advice to run, grow, and scale

Home
- Our Processes
Our Perspective
Our Story
- About Us
- Community Projects
Our Team
- What Business Means to Us Visuals
P3 Blogs & Links
Contact Us
Client Testimonials

Harvard Business Review: MARKETING Advertising Analytics 2.0.

Posted on November 1, 2017March 23, 2019 by Pivotal Performance Processes

Advertising Analytics 2.0

See the video:Harvard Business Review: A Better Way to Measure Your Ad Campaign Video

FROM HARVARD BUSINESS REVIEW, THE MARCH 2013 ISSUE

Posted in Advertising, Articles, GA Business Advisor, Marketing, Revenue, Technology, Woodstock GA Business AdvisorTagged advertising, Advertising Analytics, advertising budget, advertising metrics, Allocation, analytics tools, brand equity, business outcomes, business planning, campaign, combination of ad exposures, competitive activities, consumer, consumer response, customer service, data, digital marketing, distribution, drive purchases, drive sales, finance, Harvard Review, information, investments, marketing, marketing actions, marketing campaign, marketing performance, marketing plan, measuring ROI advertising, Media-mix modeling, models, online campaign, predictive tools, revenue, sales, sales channels, strategy, swim-lane measurement, technology and consumer behavior, war-gaming, what-if scenarios

Post navigation

What Is A Good Marketing ROI?

Cold Calling Sales Marketing

Woodstock, Georgia

770-702-5799

Call Now Button