The Main Event

Hosted by: Pivotal Performance Processes
Catered by: REEL Seafood
Where: 8145  Main Street, Woodstock, GA 30188
Please Park @ Chattahoochee Technical College
When: May 10, 2018
Time: 5:00 – 7:00 p.m.
For: Downtown Woodstock Business Social

Come join us for a business social gathering to meet with anyone who is currently doing business or interested in doing business in the Woodstock area.

RSVP: https://wdstk.ga/2q4lWNt

Looking forward to seeing you at The Main Event!

How to Fix 8 Sales Strategy Errors

How to Fix 8 Sales Strategy Errors

Addressing these “big picture” errors ensures your company’s long term success.

Funneling Down to Your Real Target Audience

Using Research and Statistics to Find Target Groups

Looking at housing trends in a random segment of Atlanta can reveal much about the target audience of a secondary industry. From Real Estate Statistics, we can take a random month and see the following:

To a Realtor, depending on how many Realtors there are in this given area, this might indicate a wealth of opportunity. On the other hand, it may indicate the pickings are mighty slim.

To funnel down further, to the local Mortgage broker in that given area, specifically not one who is affiliated with a bank or major lender, like Chase Mortgage for one example, it provides a clearer scope.

Research Business Trends

Alpharetta: In January 2017, 124 (+0%) homes sold in Alpharetta at an average sale price of $372,053 (+8.1%).
The average days on market was 63, down from 70 a year ago. The number of new listings decreased 12.1% to 225, putting the number of total active listings in Alpharetta at 464 (+0%). In February, the average list price in this area rose to $494,168 (+4.2%), at a price per sq/ft of $158 (+9%). Metro Atlanta Home

To a Realtor, depending on how many Realtors there are in this given area, this might indicate a wealth of opportunity. On the other hand, it may indicate the pickings are mighty slim.

To funnel down further, to the local Mortgage broker in that given area, specifically not one who is affiliated with a bank or major lender, like Chase Mortgage for one example, it provides a clearer scope.

We can use statistics again to discover:

Only 25% of buyers who got mortgages turned to their agents for referrals to mortgage lenders; and the internet to investigate financing options. Zillow Group

This translates to:

124 homes sold in the area and 25% of these will use Realtor referrals to find a Mortgage company.

  • That calculates to 31 of those loans that you will not be focusing on, except in allotting a small percentage of your focus on the Realtor segment, in asking for referrals from them, as too much effort focused here, even if all agents referred only you, will give you only 31 clients.
  • More focus would be given to the 91 remaining new home buyers. As a Mortgage Broker, you would want to focus on this number, determining precisely who these new home buyers are, to understand how they are researching and finding their Mortgage Lender.
    • Who are most of these Buyers? Are they Millennials?
      • This group is tech savvy! Spend time researching / funneling down to their trends and you will find that they are researching Mortgage Rates, utilizing Mortgage Calculators and other tools to determine their options.

Are you in the zone with them? Offering the right tools?

  • What Social Media platforms are they using? At what time of day?
  • How do they respond to phone solicitations?

As you see, this is quiet an extensive process, but very focused and no doubt, statistically, you will come out ahead!

 

Article researched and copy written by Laughing Fox Designs, providing results driven website development and social media actions to start-ups, small businesses and mid-size companies.  ©2017 All Rights Reserved

Social Media Posting Clues for Business

 Using Social Media in Business

A poll conducted by Emarketer.com found that:

  • 73% of Business Owners say that finding time to write quality material for social media is one of their top challenges.

There is good news for them though as Brad Semp, social media professor at Kennesaw State University of Georgia says:

  • Only 10-20% of your social media content should be your own promotional material.
  • 90% of your social media should be other people’s content.

Brad goes on to point out that you need to remember that when considering hiring a company to post for you, even the best of companies will have a difficult time replicating your voice and will not have the ability to engage with your audience as you do, answering questions and responding to content appropriately.

A Few Tips for Posting Social Media

  • Be sure to use at least one of your own keywords in each post.
  • People search for terms by hashtags. Make it easy for your audience to find your material by using them, i.e.: #Jazz or #Waffles.
  • When mentioning other people in Social Media, use the @ before their name, i.e.: @BradSemp. This tags their Social Profiles and connects your audience to them as well. And good news! When people see you are crediting their work, they are much more likely to return the favor!

 

Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions.  ©2017 All Rights Reserved

Using Amazon’s World Domination as a Small Business

In 2014 Amazon was the starting point for 44 percent of consumers searching for products and the trend is still growing.

growing-business woodstock ga

Amazon has invested heavily in advanced algorithmic recommendation capabilities which personalize everyone’s shopping experience.  The effect is a whopping 75 percent of consumers feel no other online retailer can personalize or offer convenient shopping experiences better than Amazon .

One of the biggest driving forces Amazon includes is its Prime subscription which offers unlimited two day shipping, video streaming, music streaming, unlimited photo storage and more for $99 a year. This breaks down to a measly $8.25 a month, making its services and platforms affordable to even the most cost conscious citizen.

Ever keen to sharpen its competitive edge, Amazon confidently continues to surge in this Digital Age. It is serious time for small business and proprietorships to begin to use and benefit by using the marketing giant to leverage their own niche in the market.

Ways to Use Amazon to Grow Your Small Business

  1. Sell Directly on Amazon
    • Either as an individual or as a “Pro Merchant” selling 40+ items a month.
    • Set up your own Amazon Web Store.
  2. Advertise on Amazon
    • Amazon offers “Product Ads” and “Display Ads” which are similar to Googles “Pay-Per-Click” program
  3. Use Amazon Payments
    • “Checkout By Amazon” is a payment option you can include for your customers either on your Amazon selling platform or on your own personal website.
  4. Amazon Fulfillment
    • “Fulfillment by Amazon” allows you to sell your products in mass from Amazon’s fulfillment center and comes complete with tracking and communication to you, whether you are using this service from Amazons site or your own personal website.
  5. Publish your own self authored literature and books on Amazon for a wider audience view.

 

Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions.  ©2017 All Rights Reserved

 

Remote Employees, the Millennium Workforce Trend

FlexJobs estimates project that 50% of people will work remotely by 2020

workforce trends article. business advisers woodstock gaAs the world is changing, business trends for are anticipated to continue to cater and mold to the ideas of the new millennial led workforce, who according to Forbes, will comprise 75% of the workforce by 2025, (only 8 years from now).

Remote work continues to soar as technologies, video conferencing for collaborating and cloud services make it easier and more efficient.

Since customer service, social media, programming and many other positions only require access to a computer and Internet, it’s a no brainer for talented and tech savvy millennials to be hired for these positions no matter where they live.

Adding to the rise of remote employees is startup companies evaluating the old brick and mortar building concept, which can lead to much higher startup costs, against virtual models that are accelerating in the global marketplace with success.

Interesting Stats about Remote Work

  1. 77% feel they are more productive than when they work in the office.
  2. 24% were willing to work longer hours than normal to accomplish more.
  3. 30% accomplished more in less time.
  4. 52% were less likely to take time off when working remotely.
  5. Offeringremote work options reduced employee turnover, and “job attrition rates fell by over 50 percent,” Stanford University
  6. Companies of all sizes report significant decreases in operating costs. Two examples from big companies: Aetna (where some 14,500 of 35,000 employees don’t have an “in-office” desk) shed 2.7 million square feet of office space, saving $78 million. American Express reported annual savings of $10 million to $15 million thanks to its remote work options.
  7. Remote workers are often more engaged with colleagues and supervisors than in-office workers, Harvard Business Review.

 

Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions.  ©2017 All Rights Reserved

Mobile Marketing Business Strategy for 2017

Well into 2017, this is a perfect time to review your small business current marketing strategies and renew your marketing efforts!

Whether you have all the time and money in the world or are stretched for time and on a shoe string budget, we have several marketing tactics you can implement to boost your marketing strategies!

Mobile Marketing

business marketing strategy woodstock gaStop and look around. At any given moment what do you see? Everyone has a smartphone or android in their hands, or at the very least, in their pockets. Most are not even talking on the phone…but texting.  Even the most dated phones can send and receive messages!

Forbes Magazine reports that JPMorgan Chase offered to eliminate voicemail for thousands of employees who don’t interact with clients directly.  65% took the offer which resulted in over $3 million in annual savings for the company. In a similar move, Coca Cola employees reported only 6% of their employees decided to keep their voicemail service.

Most workers under age 40 have long relied on email, texting, instant messaging and social media to communicate with others BOTH on the job AND in their personal lives.

This declining phone call exodus is led by millennials (usually defined as people born between 1981 and the early 2000’s), who according to The Wall Street Journal, feel phone calls are an interruption to production and prefer to only take scheduled calls. The new etiquette seems to state that calling someone to interrupt their day can make it seem as if you are prioritizing your own needs over theirs.

Usher in the new era of communication!

By including the option of text messaging with your customers you are incorporating the interface of the future and staying open to the new flow of trending customers.

Texting Statistics

Texting is the most widely and frequently used app on a smartphone.

Over 80% of American adults text, making it the most common cell phone activity.

90% of all text messages are read in less than 3 minutes of being received.

It takes the average person 90 minutes to respond to email, but only 90 seconds to respond to a text message. (CTIA)

79% of companies believe customers want SMS/text support. (ICMI)

80% of people are currently using texting for business. (eWeek)

 

Article researched and copy written by Laughing Fox Designs, which exists to provide web design and social media support to small businesses that need creative solutions.  ©2017 All Rights Reserved

Hurdles Aren’t Just For Track & Field

profit and loss balance sheetsA familiar trap for businesses to fall into occurs around profits. It’s a relatively simple metric – it even has its own financial statement devoted to it.

On top of that, many of the performance criteria for bonuses and pay raises are tied to it.

The trap comes when profits are not considered in relation to something on the balance sheet.

Companies will quite often have profit goals and look for increases in profit over prior years and possibly even look for increases in profits relative to sales.

Far too often increases in profits have been boosted by increases in capital deployed and although profits might go up, the efficiency at which additional capital is committed is decreasing and thereby reducing the competitiveness of the business.

When you really want to give yourself an operating hurdle (and you should) – always look for a metric combination that crosses between the P&L and the Balance Sheet.

How To Kill A Turnaround

death of a businessDo Not:

  1. Utilize the power of compounding – making steps, big and small, EVERYDAY
  2. Dissect the balance sheet to assign responsibility and targets (for accountability) for each section
  3. Review the shareholding structure and the manner in which shareholders should receive returns in exchange for the risk they have taken
  4. Make decisions based on the Decision Triangle (Tm)
  5. Utilize a weekly (possibly daily) cash flow forecast
  6. Set a daily target for sales, cash received, and expense reductions – and celebrate when all are achieved
  7. Develop a wish list and have some of the “extra” achieved (in the item above) utilized to pay for the items
  8. Spruce up the work environment
  9. Figure out how bad it can truly get
  10. Figure out how to finance the turnaround based on the truly bad version of results
  11. Figure out the why, how and what of the business
  12. Organize the business and accountability around where the business should be headed
  13. Figure out “where the puck is going” and what strengths and weaknesses the business, and it’s markets, have in meeting it
  14. Dissect the P&L to assign responsibility and targets (for accountability) for each section
  15. Remember – it’s about CASH FLOW – not profits
  16. Set minimum transaction amounts
  17. Constantly review pricing decisions
  18. Become aware of the risk, assets employed vs benefit to be received
  19. Have a functioning website
  20. Provide targets to sales reps and help them achieve those targets
  21. Pay your vendors on time or early
  22. Keep your financing (bank, factor, shareholders, suppliers, etc) aware of your situation
  23. Halt preferred dividends (see above though)
  24. Halt rent (see two steps above)
  25. Work out different payment terms with suppliers for a period of time (see three steps above)